Experience a Vibrant Chinese New Year in Shanxi, China’s Emerging Travel Hub

Taiyuan (Xinhua), February 17, 2025 – Walking along Bell Tower Street in Taiyuan, Shanxi province, one is immersed in a festive atmosphere filled with traditional symbols of good fortune, lion dances, Spring Festival couplets, and red lanterns. This historic street, built around the 11th century, comes alive with the energetic spirit of the Chinese New Year at every turn.

Once known primarily for its coal production, Shanxi has now emerged as a rising travel destination, attracting tourists from around the world.

During the Spring Festival, Pakistani student Naqvi Syed Shah Zaman Haider explored the “Shanxi Travel – Black Myth: Wukong” exhibition on Bell Street. He was captivated by centuries-old artifacts and heritage artworks, stating, “My love for Chinese culture grew after playing the video game Black Myth: Wukong.”

The China-developed game Black Myth: Wukong took the gaming world by storm last year, selling over 10 million copies across platforms within three days of its release. The game has also fueled interest in Shanxi, as many of its scenic locations are featured in the game.

According to travel platform Trip.com, Shanxi province has seen a 27% increase in travel bookings, with intra-province bookings rising by 33%. The trend of “New Year Tourism” is growing, placing Taiyuan among the top five destinations in China for experiencing the festive atmosphere.

Another Pakistani student, Hamel Azaz, enjoyed the tradition of Chinese tea at Qian Ye Xiang Tea House on Bell Tower Street. He expressed admiration for the tea culture and planned to take authentic Chinese tea bags home as New Year gifts.

Lantern festivals are an integral part of Chinese New Year traditions. The city of Datong in Shanxi upheld this legacy by hosting its 10th Lantern Festival, featuring eight grand lantern zones, including the “Wukong Carnival” and “Essence of the New Year,” creating a dazzling spectacle for visitors.

German student Stella experienced an unforgettable Spring Festival in Datong, remarking, “The lantern displays are incredibly creative, and the colorful designs are truly mesmerizing.”

Meanwhile, in the ancient city of Xinzhou, a breathtaking molten iron display lit up the sky at 6:30 PM, resembling golden shooting stars. To preserve and promote traditional Chinese culture, the historic city launched multiple cultural exhibitions showcasing intangible heritage, enhancing the festive spirit of the Spring Festival.

From vibrant market streets and regional traditions to innovative festival experiences, China’s evolving tourism and cultural landscape demonstrate that the joy of the Chinese New Year is diverse and ever-evolving. As tradition blends with innovation, the festival continues to transform the cultural economy.

Published in The Gwadar Post, 18 Feb 2025.